SOCIAL MEDIA

QUARTER OF THE WORLDS

POPULATION

IN ON

SOCIAL MEDIA

Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.

Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications and entire online worlds that bolster their worldview, and then break into the mainstream.

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Companies see the importance of using social media to connect with customers and build revenue.

One of the best ways to be successful with this approach is to provide your followers with information about the company, facts, tips about your products and industry, and links to other relevant content.

This approach can prove useful for businesses because it often makes it easier to reach out to disgruntled customers and track overall brand satisfaction.

The whole idea of social networking is that it is ‘social’; this means real interactions with real people. Profiles dedicated only to trying to sell something will, more often than not, simply be ignored.

Social media has become an integral part of many business strategies, with an ever increasing number of companies adopting a variety of platforms. However, many business owners and managers are often unsure as to exactly how they can, or should, be using these platforms.